Envisioned and implemented:
- UX Drops: quick and straightforward changes focused on improving user experience;
- Training sessions on user-centric design aiming to both educate the company team and provide expert counsel;
- Contextual research;
- Documents and processes, reducing development time and enhancing focus on user experience
- User personas;
- Questionnaires (qualitative and quantitative);
- Interview scripts.
The main challenge, however, was the product redesign.
Based on research and user feedback thru customer support, we established premises:
- Focus on HTML5 library once mobile and responsive design courses were the ones most being used/requested;
- Upgrade technology to enhance interaction performance and speed development;
- Prioritize the scene editor function, making it fun to do it. The user should feel empowered but not overwhelmed by the options;
- Modernize and simplify the interface.
- A edição de cena deveria ser algo divertido de se fazer. Deve haver um empoderamento do usuário sobre os elementos que aparecem na cena, sem pecar pelo excesso de opções e blank state dos concorrentes.
Intending to keep the design recognizable (the product was already some years in the market), blue was held as the primary color but with less saturation.
The rest of the color pallet revamped with a contrasting color and a supporting grayscale.
Two more contemporary fonts were used to renew the typography: Montserrat for titles and Hind for body text.
A new version of the scene editor function was launched, tested, and approved a few months later. The user feedback was positive and reflected the intended excitement when using the scene editor.